Wednesday, August 26, 2020

A Case study of Educational standards in academic institutions Essay

A Case investigation of Educational principles in scholastic establishments - Essay Example Such individuals quote the assessments of British chamber of instruction like organizations; UK has gained notoriety for imaginative exploration and the conveyance of value training and UK capabilities are perceived and regarded all through the world (British Council, n. d), to fortify their contention. Then again, pundits of current instruction framework accept that the current instructive strategies are penetrating individuals to answer undemanding inquiries to fulfill the necessities of alliance tables and national targets and the student have less thoughts regarding how to take care of issues, utilize basic reasoning or apply arithmetic in science and so on. Indeed, even the better educators compelled to instruct to the test to fulfill the needs of school group tables which draws mostly on the reviewing of realities, with no reference to rationale or arithmetic (BBC News, 2008). As expressed over the instructive gauges in UK is far from being obviously true the same number of educationalists vary in their assessments. Various examinations yielded various outcomes and it is important to investigate about the measures of training in UK at present to give the educationalists and the open increasingly far reaching thoughts regarding the British instruction framework. This exploration tends to the center inquiries like; Do the instructive norms in UK going up or down? What are the benefits and faults of British instructive framework at present? What are the significant issues in British instructive framework at present? Shouldn't something be said about the cost factor and the nature of training in UK at present? Guskey (2008) has characterized instructive norms as the objectives of educating and learning. He has additionally brought up that the significant issues winning in instructive framework at present are concerning the norms (Guskey, 2008, p.1). The call for higher instructive gauges is a ceaseless one. The degree or space for development in instructive framework is huge as information is detonating from all the corners, for all intents and purposes in consistently/second. It is hard to change the

Saturday, August 22, 2020

Marketing Strategy and Planning Essay Example | Topics and Well Written Essays - 3000 words

Showcasing Strategy and Planning - Essay Example Numerous associations apply advertising ideas like client center, great worth, quality assistance and productive trade system for fulfilling client need and needs. Associations dependent on the board data about clients, items, costs, contenders, providers and each part of the advertising condition will undoubtedly push forward. 'Promoting' has a place with showcasing pros however 'going to advertise' is a procedure claimed by everybody in the organization.Due to extension of new advances, associations increased their topographical reach and could share their data about way of thinking, items, and costs to their purchasers. Associations could gather data about business sectors, clients, possibilities and contenders and so forth., direct market looks into and distinguish their center gatherings. Advertisers can tweak contributions, administrations and messages to singular clients because of Internet administrations. Associations can essentially improve coordinations and cost productivi ty while improving precision and administrations quality through the online trade of information's, orders, exchange, installments and so on. So the current data upset pushed each association to stay precise in levels of creation, improve their quality, valuing their items appropriately. Items development investigates clients' need and inclinations and alter appropriately. Promoting takes a sweet spot in the current associations. Marketing is too essential to even think about leaving to the showcasing department.(Bill Packard, Hewlett Packard, in Piercy, 1997) Showcasing can't be take off alone to advertising dept. as it were. Fundamentally, Marketing manages recognizing and meeting human and social needs. Showcasing is addressing need beneficially (Kotler, 2003). Associations should cautiously screen their clients and rivals, persistently, improve their worth contributions, cautiously characterize the objective market and incentive and take a drawn out view to fulfilling clients, investors, representatives, providers and channel accomplices. The most significant promoting definition given by the American Marketing Association (1995) give us the total advertising the executives procedure for example Advertising (Management) is the way toward arranging and executing the origination, evaluating advancement and dispersion of thoughts, products and enterprises to make trades that fulfill individual and hierarchical objectives. Showcasing the executives is the cognizant exertion to accomplish wanted trade results with target markets. The consistently changing circumstance of the market for example of purchasers, providers, clients, workers or mechanical could change the harmony of any association. Associations regularly acclimate to these progressions by changing their general all-round approaches and methodologies. Any procedure can't be effective without appropriate arranging. Market arranged vital arranging gives, the administrative procedure of creating and keeping up a feasible fit between associations destinations, aptitudes and assets and it changing business sector openings. The point of vital arranging fit as a fiddle the organization's business, items, administrations and messages so they accomplish focused on benefits and development. Key showcasing manages the master plan in a market which joins clients, contenders and associations capacity to fulfill need. Key promoting plan covers the accompanying key zones for example Points and crucial, Goals, procedures, targets timescales and so on. To character ize mission, association should address Peter Drucker's (1973) traditional inquiries: What is our business Who are the clients What is of incentive to the client What will our business be What should our business be Successful associations ceaselessly bring up these issues and answer them attentively and altogether. Vital promoting arranging could be founded on various key models, for example, Boston Consulting Group (BCG) model and General Electric Model (Kerin, Mahajan, Varadrajan, 1990), PESTLE and SWOT investigation, Porters five powers model, Core Competency model, Porters

Friday, August 21, 2020

Feeling Many Feelings

Feeling Many Feelings I have a lot of feelings. It doesn’t take much to make me cry, whether I’m moved, frustrated, or sad. There’s one Google Search Story that gets me every single time, and I regularly tear up watching World of Dance. My voice unconsciously rises far too often, and sometimes I realize mid-conversation that I’ve been animatedly yelling01 If I had a dollar for every time my mother told me to lower my voice, I could probably retire early. the entire time. A colleague recently told me to chill and “be cool” in selection committee â€" I told her that was not possible. I blush embarrassingly easily. I should probably forego wearing turtlenecks ever again, because I’m constantly overheating due to excitement or awkwardness. When I’m really mad, however, I swear I feel my blood run cold. Of the many memorable and inspirational lines in Harry Potter, I relate to this moment in Order of the Phoenix the most: Ron said, One person cant feel all that at once, theyd explode. Just because youve got the emotional range of a teaspoon doesnt mean we all have, said Hermione nastily, picking up her quill again. So as you can probably imagine, when we release our admissions decisions on Pi Day, I have a lot of feelings. Too many feelings. My emotional teaspoon runneth WAY over with elation, disappointment, relief, exhilaration, heartache. I don’t exactly feel as though I’ll explode. Rather, I feel as though my heart is being pulled in too many directions at once. My Pi Day 2018 Pie! Anybody else channel an excess of feelings into baking? The seemingly simple outputs of our process  â€" admitted, waitlisted, not admitted â€" belie the complex discussions and emotions behind our decisions. The vocabulary of our decision-making process greatly exceeds those three words. Here are some pared-down (and edited to make legible and remove identifying information) words and emoticons I wrote about applicants this year: She has, frankly, one of the best letters of recommendation Ive ever seen. Seems like a really kind person from essays and letters of recommendation 3 She is very awesome! :) Hes just an objectively wonderful young person. I get the sense from the essays that he has had to fight to get to take classes at this level. Hes really impressive. Great fit for MIT, and I think the program she started is cool. I like her personality too! Hes a survivor and has a lot of intellectual firepower. I feel lucky that he chose to apply to us! Maybe you’ll be surprised to hear that not all of these students were admitted. But I hope you’ll believe me when I say that our admissions decisions, whether you have been admitted or not, can never fully capture our deepest belief in your worthiness and your potential or our admiration for your goodness and your greatness. To students who are admitted, we are able to express our feelings more easily: Congratulations! We are so excited to welcome you to the MIT community, and we hope you pick us! You are excellent â€" never doubt that. To students who were waitlisted or not admitted, I know you may feel disappointed, and the truth is, as admissions officers, we too are disappointed that we can’t admit more of you right now. Many of you have a pizza our hearts, and we are envious of the institutions that get to be a part of your journey. To all of you, thank you for trusting us with your triumphs and trials, your dreams and daily lives. Vulnerability is an act of courage. In sharing your stories, you’ve taken a risk; you’ve opened your self to be seen, knowing that someone on the other side might embrace you or turn you away. A couple years ago, after experiencing a particularly painful rejection myself, Brené Brown’s words on the power of vulnerability helped me weather my own disappointment and understand my feelings of shame in having “failed”: Shame is really easily understood as the fear of disconnection: Is there something about me that, if other people know it or see it, that I wont be worthy of connection? The things I can tell you about it: Its universal; we all have it. The only people who dont experience shame have no capacity for human empathy or connection. No one wants to talk about it, and the less you talk about it, the more you have it. What underpinned this shame, this Im not good enough, which, we all know that feeling: Im not blank enough. Im not thin enough, rich enough, beautiful enough, smart enough, promoted enough. The thing that underpinned this was excruciating vulnerability. This idea of, in order for connection to happen, we have to allow ourselves to be seen, really seen. There is no shame in allowing yourself to be seen, in seeking connection and community, in pursuing the unknown without guarantee of success, in things not working out. Rather, I’d say, there is great beauty in all of those things, and in life, nothing truly good comes without some risk. There is no shame in feeling. While you may have many feelings about your admissions decision, keep your heart and your mind open, and know that you are worthy and you are enough. If I had a dollar for every time my mother told me to lower my voice, I could probably retire early. back to text ?

Wednesday, May 6, 2020

Developing And Implement A Business Plan - 2269 Words

Develop and implement a business plan Introduction Dong’s China Bar would like to establish its business operation in Little Bourke Street to expand its business images. The business will focus on producing the fine dining northern Chinese cuisine and food and its owner Mr. Dong has been a qualified and experienced chef in this area for more than 7 years. Assessment task 1 Research: 1. Identify the purpose of your business plan o It helps to establish the business goals, missions and visions. It serves as the guidelines to implement the company’s marketing, production, and financing and management decisions. o It also serves as the proof to the financial lending institutes that the company has the sound and solid†¦show more content†¦Research resources, legal and compliance requirements, specifically in relation to occupational health and safety (OHS), in accordance with business goals and objectives †¢ OHS: Dong’s China Bar has established the practical guidelines to maintain the requirements of Occupational Health and Safety Act 2004 and the relevant OHS regulation. Codes of Practice offer both employers and employees with guidelines of how to manage the workplace safety in an effective way. †¢ Cultural expectations and influence: Dong’s China Bar’s staffs are considering the business stakeholders’ age, gender, interests, social activities and customer lifestyles. All staffs understand all the business stakeholders should be treated differently due to these differences. †¢ Environmental issues: Dong’s China Bar will try to minimise the air pollutions from frying and cooking oil, wastewater pollutions into the sewage system, land pollutions from dumping the business rubbish, hazardous items from the cleaning products usage, solid wastage into the natural environment, pesticide chemicals and pest control spray within the shop, asbestos chemicals from the shopShow MoreRelatedInformation On Continuity Of Operations For An Organization920 Words   |  4 Pagesany risks, procedures, and techniques when developing and implementing an IT contingency plan. 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Business name: Australian Hardware Ltd Business structure: Public company since 1982 ABN: 4000000000 Business location: Australian hardware is headquartered in Sydney, NSW. The business owns and operates 138 stores throughout Australia. Date established: 26 January 1921. Ownership and governance: The Greenwright family retains a controlling interestRead MoreCustomer Service And Brand Reputation1196 Words   |  5 Pageson various issues being faced. Through an extensive analysis of the establishment, Fit Fast Bikes has broken various consumer laws and it is suggested that they must implement numerous strategies to improve customer service and brand reputation in order to increase profitability and market share. It is recommended that a marketing plan process as well as a marketing strategy be utilised to rectify the current issues being faced. 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Tuesday, May 5, 2020

Seminole Patchwork Essay Research Paper Example For Students

Seminole Patchwork Essay Research Paper ?Cross? or ?sacred fire?, ?arrow?, ?zigzag?, ?bird?, ?wave?, ?mountains? and ?diamondback rattlesnake? all have something in common. What do all of these names have in common? They are all names of Seminole patchwork designs. What exactly is patchworking? It can be defined as the process of sewing pieces of solid colored cloth together to make long rows of designs, which are then joined horizontally to other bands of cloth to form a garment (Downs, 1995, 88). This Native American artwork is closely associated with the Florida Seminoles. The history of this tribe and how they came to make patchwork garments is rather interesting. In making patchwork garments, things to be considered include how it is done (process), what elements of design are used, whom the garment is to be made for and who actually makes it. Presently, there are less artists in this craft and the future of patchwork may be at risk. Seminole patchwork has been done for over a century, and its beauty and uniqueness ne eds to be revealed and recognized by Americans. The Seminole Indians were not always located in Florida. In the early 19th Century the Seminoles lived in the cool areas of Georgia. They wore animals hides and furs to keep warm. This all changed in 1830, when President Andrew Jackson passed the Indian Removal Policy of 1830, which forced the Seminoles to flee to Florida. In fleeing to Florida they left behind their homes, some relatives who refused to leave and their cool climate. In Florida, there was no longer a need for the warm furs and hides and they turned to the use of cloth. In 1840, they disappeared into the Everglades and lived there in peace, with no influences from other tribes. The Everglades were rich with exotic items that were worth a lot in trade markets. Once a year, the Seminoles would take a voyage on the Miami River to Miami. In Miami they could trade items such as alligator hides and egret plumes for rolls of cotton cloth. The Seminoles would use the cotton to m ake various pieces of clothing. One year, a voyage could not be made to Miami to attain more cloth and the Seminoles were forced to use scraps of cloth, sewing them together to make a large piece of cloth or garment. These scrapped together garments were then called ?Taweekaache?, better known as patchwork. (Westermark ?Many Bad Horses) These patchwork garments brought tourists to the lush, tropical setting of the Everglade area. Tourists flocked to see the Seminole Indians and to buy their patchwork pieces. The process of making these garments was rather slow and somewhat complicated (Blackard and West, Downs, 1995, 85). A Seminole patchwork requires the maker to take/cut many pieces of clothe and then sew them together. The process of sewing, cutting, sewing and so on results in the making of complex geometric designs. There is a six-step process that illustrates how patchwork is done. This process is that of Nea Dodson, a modern day patchwork artist. The pattern is very simple, but is one that is good to get your feet wet in patchmaking. This process is the same used by the original Seminoles. 1.) Cut scraps into equal sized squares, making sure to be accurate. 2.) Next, cut a neutral fabric into long strips, which are as wide as the scrap squares. 3.) Sew the scrap squares between two strips of neutral fabric, like this. 4.) Cut strips apart so you now have a rectangle made of three squares: a square of neutral, a scrap square and another square of neutral. It is important that the edges are straight and the two neutral sides are even. 5.) Shift one rectangle down so that the top edge of the uppermost neutral square on the right is even with the top edge of the scrap square on the left. Sew the rectangles together. Keep adding rectangles in this manner. You will get a strip that looks like this. 6.) Keep adding rectangles until you have a strip as long as you want. Turn the strip so that the scrap squares are all on point (standing on one corner). Trim the upper and lower corners off the neutral squares (see the dotted line in the first picture). The resulting piece of patchwork should look like this:Being a woman herself, Nea Dodson must know what it was like for the women of the Seminole tribe. All that cutting and hand sewing must have been very tedious. It wasnt until the 1880s that the hand operated sewing machine made its debut into Seminole villages. This made the process much easier and patchwork soon flourished. The sewing machine could do more tasks and incorporate more features into Seminole clothing. Around 1900, women were putting ?built in? belts into mens shirts. (Blackard and West) Then around 1920, the Seminole women began to put bands of contrasting colors into their clothing. A Seminole named Judy Bill Osceola remarks: ?There wasnt any designs then, there was just pieces of cloth . . . When they put all of the pieces together, they saw it was colorful and that was that (Downs, 1995, 89).? Design plays important part in the making of any craft or piece of artwork. The elements of design in patchworking can b e easily seen. Book Report 1. The Terminal Man By Crichton, Michael. Published By Alf EssaySeminole patchwork in the 90s has been somewhat disappointing. There was once a time when the art of sewing was the most important event in a young girls life and their mother, aunt, grandmother or other family member still loved to keep the tradition alive. Present day Seminole women have moved into the job market and do not have time to make the patchworks by hand. Instead they buy rolls of pre-made patchwork or already assembled outfits. Thus the history and tradition of patchworking slowly fades away with each passing year. Fortunately those like Effie Osceola, Irene Cypress and Pauline Doctor have taken the time to create new complex patterns and keep the old way of making patchwork garments alive in the 1990s. In source ten, eleven and twelve, you can see the work of Effie, Irene and Pauline respectively. It is easy to see the complexity of the patterns in comparison to those of early day patterns suc h as ?fire? and ?rain?. In source ten and twelve the use of metallic material is used giving the garments a flashier more modern day look, but at the same time retaining the orginial process of making patchworks (Downs, 1995, 115-117). In 1995-1996, Lee Tiger, a Public Relations Executive, held a Seminole patchwork exhibition in Berlin, Germany. This exhibition showcased the works of Seminole patchwork throughout time. Showing the progression from around the 1900s to now. This exhibition was held to create awareness of Seminole patchworks, but what exactly does the future hold for Seminole patchwork? (Westermark ?Bad Horses) This question is a good one, because present day Seminoles do not have an answer to this question. The women who know how to sew patchwork together are becoming rather old and they are losing eyesight and memory on how to do it. Seminole women in their forties or younger seem to not have an interest in making patchworks anymore. ?They recognize its importance not only as a mark of tribal identity but as a tangible link to their cultural heritage?, (Downs, 1995, 118). Steps are being taken to keep the tradition alive. Schools are now teaching young girls how to sew and make patchworks, and cultu ral programs are being brought into several tribes to teach the same thing. These efforts should bring a new awareness to their heritage and Seminole patchwork will again thrive throughout the tribes. (Downs, 1995, 118-119)In a sense, it was beneficial for the Seminole Indians to be forced into Florida. If they were to remain in the cool regions of Georgia, then they might have worn furs and hides forever. Instead they were forced to make clothing out of cotton scraps and thus started a tradition known as patchwork. The Seminoles history was very vital to their heritage. When making these patchworks garments, things that were taken into consideration were the process, elements of design, who wears them and who makes them. The future of Seminoles may be at risk, but efforts through education and public relations hopefully will stop absolution of patchwork. Seminole patchwork has been done for over a century, and its beauty and uniqueness has been and further needs to be revealed and recognized by Americans. ?Patchwork has done more than just identify the people of the Seminole tribes: it has reflected their pride in their Indian heritage (Downs, 1995, 119).? Arts Essays

Monday, April 6, 2020

Andrew Jackson Presidency essays

Andrew Jackson Presidency essays If I had lived in the 1820s, Im not sure whether or not I would have voted for Andrew Jackson, because he made both, in my opinion, good and bad decisions while he was president. Also, his personality made a huge impact on the way he ruled our country. I sorted through the positive and negative things from his presidency to make my decision. Jackson was said to have been the first true president of the common people. Jackson firmly believed that the government should be restricted to a simple machine which the Constitution created. This proved that he was truly a man of the people. One of his biggest actions was the veto of the Second Bank of the United States. This awarded honest labor, and was a major setback for monopoly and aristocracies. All of Jacksons actions were to push for a government that acted within the limits of the constitution, which gave him bonus points with majority Jackson supported a strong national government and used his power to get what he wanted. He vetoed twelve times within his two terms as president. He was labeled King Jackson the First by some and he expanded the power of the president. His presidency was one of a sort of monarchy rule, and of violence. Violence was a thing that he used to get his way. A person was either for him or against him. He usually accepted ideas that he wanted personally, and not what was good for the people and the country. For example, he was a slave owner, and he supported the ban of antislavery pamphlets in the mail. Jackson and his policies strengthened new American nationalism and through his actions during his presidency, he changed the nation into a more nationalistic country. He ignored decisions made by the Supreme Court, which made the people very happy. Jackson also had a strong personality and was well liked by many, if not everyone, but because ...

Sunday, March 8, 2020

Marketing Concepts Essays

Marketing Concepts Essays Marketing Concepts Essay Marketing Concepts Essay 1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i. e. the internal influence such as perception, memory, attention, attitude, beliefs, values, personality and buying motives. The second psychological concept is the social psychology in which the phenomenon of consumer behaviour is completely influenced by the external forces, i. e. social and referenced groups. There is no doubt that the consumer behaviour is extremely complex due to the nature of human beings differences in all the levels. Nevertheless, a common definition of consumer behaviour is the study of individuals, groups, or organizations and the processes of the buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to customers. 2- Consumer Decision making Consumer decision making is explained and viewed as a complex process that is conducted in steps in which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. Some refer this process as problem solving phenomena. These actions are determined by psychological and economical factors, and are influenced by environmental factors such as cultural, group, and social values. Consumer’s decision making differ in many ways, just as problem solving to certain issues is done; the same is in the case of consumer buying decision. For example some buying results from the consumer’s need for fun, to create fantasies, obtain emotions, and feelings. Some others are because of strong environmental forces that propel consumers to make purchases without necessarily first developing strong feelings or beliefs about the product. Some buying is done on the basis of innovation, some on the basis of the so called impulse purchase, some of the basis of discount purchase or sale purchase. As you can see there is huge variety of examples that reflect buyer’s decision other than necessity. Thus, mmarketers have successfully influenced the consumer’s decision making by understating the consumer behaviour and adapting and improving their marketing strategies and hence creating attractive messages through smart and effective advertising propagandas that effectively reached the consumers. -What influences purchases There are many factors that can affect this process as a person works through the purchase decision. The number of potential influences on consumer behaviour is limitless. However, marketers are well served to understand the Key influences. By doing so they may be in a position to tailor their marketing efforts to take advantage of these influences in a way that will satisfy the consumer and th e marketer (this is a key part of the definition of marketing). There are three main factors that influence purchasing: Internal, External and Marketing. The internal factors consist of attitude, life-style, knowledge, personality, role, involvement and perception. The external factors consist of culture, groups, and situations. The Marketing factors embrace the following: product, price, promotions, distribution and service. For the most part the influences are not mutually exclusive. Instead, they are all interconnected and work together to form who we are and how we behave and what influence our purchases.

Friday, February 21, 2020

Car Manufacturing and Costing Systems Essay Example | Topics and Well Written Essays - 750 words

Car Manufacturing and Costing Systems - Essay Example Meanwhile, by 1939, the UK car manufacturing Industries have reached to the extent where they seconded the United State worldwide in terms of manufacturing car, as there were 20 Independent car manufacturing companies based in UK. Additionally, according to Stephen King (2005) that "BEFORE THE Second World War, there were hundreds of UK car companies. Had you wanted to buy a car, you could have opted, in the 1930s, for an elegant Alvis. Going back a bit further, you might have preferred the rather underrated, yet classy, Albion. Now, with the administrators called in to sort out MG Rover, it looks increasingly likely that you will no longer be able to 'Buy British' at all unless you're heading for the niche world of Morgan or for self-employment as a taxi driver". The costing system that was used in most manufacturing companies in the 1930s was the volume based costing system. This therefore implies that this costing system must have been employed in the car manufacturing process in the United Kingdom during this period. A volume-based costing system is a costing system that assigns overheads to products based on the output level achieved. (Blocher et al, 2005). Overhead or indirect costs are arbitrarily assigned to products based on either labour or machine hours rather than based on the product's demand for activities and thus resources. (Blocher et al). A vA volume based costing system allocates costs to products using arbitrary methods such as direct labour hours. These systems have proven to be appropriate when manufacturing systems used to be labour intensive, when labour used to be the principal value-adding activity in the raw material conversion process. (Cooper and Kaplan, 1992). However, with the advent of sophisticated technological developments and automation of manufacturing processes, direct labour is no longer directly working in the conversion of materials to products. Instead labour is simply engaged in setting up machines and supervising production activities (Kaplan and Cooper, 1992). Under the volume based costing system products that are manufactured in low quantities tend to incur more costs than those that are produced in large batches. The costs incurred per unit on these low-volume products are usually higher than that for the high-volume products. (Kaplan and Cooper, 1992). Therefore, when a volume based costing system is used to allocate overhead costs to products both low- and high-volume products are allocated equal amounts of costs. (Kaplan and Cooper, 1992). Activity based costing (ABC) a cost accounting system that recognizes the fact that costs are incurred by each activity that takes place within the organization and that products (or customers) should bear costs in proportion to their demand for activities (Owe and Law, 1999) is the costing system that was used in the UK car manufacturing industry in the year 2000. This is so because car manufacturing in the year 2000 became computerised and the role of labour in manufacturing was mainly supervisory. Apportioning overheads using labour or machine hours while appropriate in the 1930s could not be appropriate in 2000. ABC was proposed by Professor Johnson

Wednesday, February 5, 2020

International Marketing Communications Plan 03062 Essay

International Marketing Communications Plan 03062 - Essay Example tage comes from its emphasis on social responsibility, ethical trade and delivering value to customers who believe in the same values as The Body Shop. The marketing plan proposes to use these values as a pillar to form the marketing strategy which would be directed towards the younger segment that is prone to adopting new trends early. The Body Shop International was set up by Dame Anita Roddick and sells skin and beauty products. The brand combines activism and marketing to encourage men and women to focus on social and environmental issues. The brand operates in 60 markets worldwide and has more than 2500 stores that work on a franchise based model. They also have the new Hemp Body Care line and The Body Shop at Home line as well. (The Body Shop, 2015) The brand believes in fair trade and has set up its own fair trade program called Community Fair Trade. This program involves 30 suppliers in 20 countries and provides 25,000 people worldwide with income to build their future. The Body Shop also sources its raw materials from their suppliers (The Body Shop, 2015). Since 1994, The Body Shop has helped raise funds and awareness for domestic violence. Since 2004, over 4 million pounds has been donated to partners who prevent, support and protect women and children from domestic abuse (The Body Shop, 2015). Protecting the planet is an important value for the Body Shop. They take full responsibility of their carbon footprint and aim to minimize their impact on the planet. This includes plants to reduce energy consumption and waste generation and change attitudes around the world about ecofriendly products (The Body Shop, 2015). The Body Shop does not face competition from well-known brand names like Mac, Sephora or Chanel because its product offerings and target market is different. In China, the competition comes from brands that originate from Japan or Korea like Missha or the Face Shop. These brands have already established a presence in the Chinese market and

Tuesday, January 28, 2020

Development and History of the India-Pakistan Space Program

Development and History of the India-Pakistan Space Program HISTORY OF SPACE PROGRAM OF INDIA AND PAKISTAN:- Pakistan space program started in 1961 when Pakistan Space and Upper Atmosphere Research Commission were established. Its come under the strategic Plans Division. It is the only research establishment of its own type in Pakistan. The main purpose of SUPARCO is to research and make up new development in the space sciences technology and the application related to the upper space for peace full purposes. Suparco has made two institutes when in Karachi and one Islamabad where it gives training to its employee about aerospace, communication systems and on material engineering and sciences. It offer special course on bachelors and master levels in IST (institute of space technology). Pakistan has launched its first satellite from china in 1990 that was name is BADR1.There is a ground station for satellite of Suparco in Rawat near Islamabad. It is developed mainly for the timely satellite remote sensing for the relevant department like envir onmental department wheatear forecasting and other things like that mainly for peace full purposes. Suparco has program of satellite remote sensing from the last thirty years. In 2001 Pakistan launch another satellite that name is BADR2. It was the earth observation satellite and it is the mile stone towards the making of more satellite. In 2002 Pakistan first geostationary satellite launch by Pakistan that is name as PAKSAT1.It is more efficient then the pervious satellites and it age life is about eight to ten years. Suparco is planning to replace the existing PAKSAT with the with the new satellite with advance feature name as the PAKSAT1-R that is to be replaced in the coming year 2011.  [1]   Relevant to Pakistan Indian space program started in 1963. The Indian space program started by the making of the Thumba Equatorial rocket station and the development work start then after. In 1972 the space commission of India formed and progress towards making of efficient system for space program start the after word. India has get lot of advancement in the field of the space technology. India has the capability of the fabricating of the all types of the satellite and also well enough in the launching the low earth orbit satellite. The most important thing about the Indian program is that it ranks among the six in the world in space program and it capability. The Indian Space Research department set up and gets the responsibility of executing of the space program. India budget for the space increase every year as of the successful progress in this field. There are two type of systems that India has first on is the IRS Indian Remote Sensing system that is basically for the monitorin g and management. It get commission in 1998 with the launch of the IRS-1A. There are about ten IRS satellite of India in space. The second type of the system is INSAT Indian National Satellite system that gets commission in 1983 with the establishment of the INSAT-1B.India has make up successfully launch vehicle fleet that includes LEO, SLV-3, ASLV, and GSLV.  [2]  Indian space program produces both the satellite and the launchers. The direction of the Indian space program has changed as in man and lunar program. As India program is dual use program now mean using the technology for military and peace full purpose both usages. IMPACT OF SPACE PROGRAM ON CONVENTIONAL FORCES OF INDIA AND PAKISTAN :- Using the space and the satellite there are lot of benefit that can be provided to the national security. It can enchase the defense of a country and it is a force multiplier for the conventional forces. If both countries India and Pakistan enchase their space program this must be have more impact on the conventional forces. The satellite can b very help in for conventional forces as for weather prediction, strategically and the technical type of communication. Both India and Pakistan has the capability to use the GPS system to synchronize timely and placement of the military operations. As there is a conventional, military imbalance between India and Pakistan. The intelligence activity and perfection is also the result of the progress of space technology. Satellite can have the positive impact on the war fighting capacity and the war fighting capability. Conventional forces can be over to each other by over lapping the adversary surveillance and communication. By blocking the commun ication line of the enemy it can effect on warfare nation life of enemy.  [3]  Satellites are very effective for the Naval and Air forces and both countries using GPRS system for the allocation of the ships and aircraft. As these type of advantages are more towards India because of going of the on progress of India. The progress of Indian military space program may have a effect on both the conventional and strategic forces of Pakistan. India has total fifty six number of satellite out of them ten are the military satellite. The whole operation of war fighting now depends upon the satellites. Pakistan is only counterpart Indian one satellite that in air surveillance and space that is 3-4 Atantique opposite to Indian 19 Dornier-228.  [4]  The quantitative conventional imbalances give India an edge over Pakistan. As Pakistan progress towards space program is very less and it is not a strengthen as of the Indian space program. As the 21st century security treats and changing of situation after 911 space command is important for coordination with the conventional forces. As overall situation in the world there are about ten countries that are Appling there space capability to military operations, India is one of them. UAV are good example of the use of technology and more in conventional warfare now. Space had militarized when first satellite went into space. The impact of satellite on the conventional forces is that it makes them strengthen. Both India and Pakistan have a special program for Imaginary of the targets and about the signal intelligence for effective communication. In military operations the signal intelligence and telecommunication system are very effective as far between the front line and the strategic command. Another impact that after communication is that of the meteorology. It is important in the conventional war fighting about the assessment of the weather. As last year the president of India addressing to Indian Air Force fleet said that I visualize the Indian Air Force of 2025 to be based on our scientific and technological competence in the development of communications satellites, high-precision resource mapping satellites, missile systems, unmanned supersonic aerial vehicles and electronics and communication systems,.  [5]  There is difference of opinion between the political and the military leadership of India. The military leadership setup there objective towards space system as the critical military space system where as the political leader ship are of the view of the peaceful intension of the outer space. Suparco is working on anti-satellite system. Indian Defense Research and Development is also working on the anti-satellite system and most probably it launch in coming years. Pakistan aeronautical complex is working on UAV and RPV. One of the big advantages to the conventional forces is of information. Space series are the force multiplier for the square forces. It can be help full for both count ries India and Pakistan to improve the capability and performance of these forces. Space program of military nature are helpful in assessing the treats and then providing warnings. Radar and sensor are attached to the satellite system for more efficiency .As due to the large scale progress India has advantage over Pakistan. Satellite plays a very important role in both the strategy and the operations. Pakistan sensing satellite is under process India already has it. It provides data in operation field about the strength of the forces and for assessing the damage of battle by giving the target information. It can also be help in the deployment of the conventional forces and for the logistic support to the troops deployed at operational areas. The better space awareness environmental monitoring, geospatial information the enchase the capability of conventional forces. Pakistan and India both are focusing on the satellite programs for the national security and military purposes. India is investing a lot in the space program as compare to Pakistan. Due to lack of sources Pakistan program is far behind of Indian space program. As the speedy progress by India it will be in the line of the leading space power in the coming years. The space controlled is based the surveillance negation and protection it can cause more effeteness to conventional force THE IMPACT OF SPACE PROGRAM ON STRATEGIC FORCES OF INDIA AND PAKISTAN The impact of the space program on strategic forces is at large scale. Different country is using the satellites for the monitoring of the launch of ballistic missile from the adversary. Early warning system infrared satellite sensor can detect the missile launches. In case of India and Pakistan both the countries strategic forces has the capability to distorted target outside the country by means of nuclear weapons, ballistic missiles and air crafts. India has 30 to 35 nuclear yield most of the Indian nuclear weapons are confined as the aerial bombs.  [6]  India has Agni II that has range up to 3000 to 3500 km. while not in weapon or delivery system India has frequently improve it satellite contribution to its strategic capability. Indian system of satellite network of communication has the capacity of the one meter can provide India with strategic early warning capability that could help and ensure the survivability of its nuclear forces. Satellite can be useful in the command and control improvement also.  [7]  On the other hand Pakistan posed about 24 to 48 nuclear weapons that include both the aerial and the missile war heads. Shaheen II or Hataf 6 has range up to 3000 km.  [8]  The implication of the satellite on the strategic forces is to guide the missile exact pin point the target. India and Pakistan are developing two type of ASAT. Both countries are modified defense system to intercept satellite. This technology examine for both countries and able to intercept satellite by making effecting missile defense interceptor. As compare to India Pakistan has much smaller space industry base but Pakistan has long attempted to balance and match the Indian deployments. Pakistan is likely to emulate Indian ASAT effort and given the entity between India and Pakistan and the advantages that India drives from the use of the space for military operations. As India is among the major space actor in Asia with China Japan and Russia. India is planning towar d anti satellite testing as done by china in 2007. The strategic forces can get faster victory then the conventional forces as airborne over the enemy armies destroying the economic hubs, communication channels weapons factories the way of transport can bring victory very fast. India is making aero space weapons can influence the war on earth heavily. By using a satellite both countries India and Pakistan can be make perfection in their targets, it can provide more accuracy results. As from strategic point of view India is focusing on the two things. Firstly to integrate aerospace defense command and second is to improve the satellite reconnasise ability. India has launched the three stage rocket that has capability to convert into intermediate range ballistic missile. The technology progress of atomic energy and space program is very important concerned for both the countries India and Pakistan as it has important aspect in the regional strategic balance. India has bought a satellite that has day and night capability it is called as the spy satellite.  [9]  Pakistan shaheen missile has a 1 warhead stage that have antenna that is to projected to service very accurate satellite navigation system. however these type of system provide efficiency in target system and gives data about objective and target to missile commander. Pakistan showing great interest in its own ATBM capability ant tactical ballistic missile, A future missile capable version of china FT2000-A In the strategic forces India has a clear superiority in the development of the indigenous electro optical and future radar satellite that can be help in aiding missile satellite. If acquiring of the HQ-9/FT-2000A ATBM   it will be help against the short range Indian like Dhanush and Prithvi. India is purchasing Awacs radar system from Israel it can upset the balance of power in south Asia.  [10]  Pakistan also have the offer for Awacs system but United States retraced the offer that time in 1980 India raised the question that by introducing this type of strategic technology it can change the strategic arm balance between India and Pakistan. The space surveillance system is important for the strategic forces of both countries; India is investing a lot on this technology. It includes the system for analyzing and the detecting of the object in space and a special feature with the warning system that that detect and warns about the ballistic and outer space launchers. The making of the anti satellite devices by India also have the impact on the balance between India and Pakistan strategic forces. Pakistan should have to make progress towards space program so as to have counter space capability against India. Space related research and defense is of high bud get thing and Pakistan is lacking behind to India in this field. As Pakistan is facing the worst time situation of the security and economical graph of Pakistan has come down. So investing a lot in this type of situation is a difficult task. The new advent in technology automatically make as misbalance between the strategic forces of both the countries. India has also built up a missile shield defense system that can counter any ballistic missile defense in four mints. Both the countries focal point towards the program is that for the desperate strategic technology. The missile program is similar to the Pakistani missile program but advantage India get in the advancement in the space program. That India is using for the dual purpose peaceful and achieving the military objectives. Strategic forces of both countries are focusing also on the development. EFFECT OF ARMS RACE IN SPACE BETWEEN INDIA AND PAKISTAN ON INTERNATIONAL ENVIRONMENT Both the countries India and Pakistan focusing on commercial and military satellite, the dual purpose satellite. As the advancement in the technology and enchasing the space program after the nuclear explosion in 1998 start up a arms race between India and Pakistan. Asia there are five major space actors in which there are US, Russia, China, Japan and India. But Pakistan is of important concern as because of the nuclear weapon state in the region. Korea is also coming in the space race with cooperation with Russia. India space program is well establish program and have a assemble range of the military space capability. Pakistan progress is low as compare to India. Pakistan is in corporation with china on ATBM and china is very helpful for Pakistan in assisting it. As India launch Anti satellite after 2007 of china. India is facing challenges from the higher technology advancement by China so it investing a lot on its program. It effect directly on Pakistan. The international environm ent linked with the advancement made by one country to counter other. In this way the arms race increase, China is of the way that to progress in the space program to peer United States and Russia. As India moves to internationalized its space explosion. So the United States continue to isolate in International traffic in arms reduction. The ongoing corporation with United States and Russia on space explosion will have effect on over the entire international environment. Especially in concerned to the Asia and especially for Pakistan and china. The ration behind arms race to make the defense of a country more strong and to have an edge over the adversary. Using of new method and techies in the warfare is old concept. The percentage of GDP of India on it space program is second in the world just after United Sates. Stability in south and south west Asia lays between India and Pakistan the two major power of the region. Space Arms race and the military advancement of both the countries have impact on other countries of the region and also the neighboring countries. India is capturing the international market also by making the low cost launch services. As parity of the nations changes as in the start both India and Pakistan are for peace full purpose that changes with change in the international environment. Country military advancement can effect on the balance of power of the other country so other country also try to accrue that technology. The balance of power the region depends upon one country to counter other and susta in and mentain the strategic balance in the region. Space warfare is the fourth way of war after land air and sea. Many countries are focusing of enhasment of their program. India is getting help In there program from countries like Israel, US, Russia and on the other had Pakistan is getting its support from china. India developing it program as to counter china, as china and India share the border and the strategic consequence of India in future concerned about becoming a economic and military power. Most important concerned for Pakistan is to counter the Indian technology that is increasing day by day. As space has became the fourth medium of military operation so both countries are making effectors towards enchasing there programs to get the strategic advantage out of this. The region of South Asia has been greatly influenced by these two nuclear power states. CONCLUSION:- Space has become the fourth mode of warfare as the rapid growth in technology made it so. Pakistan and India space program has almost start at same time but India has a much advance space program that of Pakistan. As India has been investing a lot on it space program and day by day it enchasing it space program. Pakistan progress towards the space program is slow but it is effective and qualitative. As a new medium has it implications both on the strategic and on the conventional forces a well. After the Iraq war and us using the satellite technology it alert other countries of the world also to center their focus on the space program for the military use. Indian forces as compare to Pakistani are superior in both the context of the strategic and the conventional. The strategic forces can get faster victory then the conventional forces as flying over the enemy armies destroying the factories, communication channels and there way of transport can bring victory very fast. It increase t he efficiency make the operation speedy. As Pakistan is facing the worst time situation of the security and economical graph of Pakistan has come down. So investing a lot in this type of situation is a difficult task. The new advent in technology automatically make as misbalance between the strategic forces of both the countries. The anti satellite technology laser weapon and missiles has great effect on the strategic forces of both the countries. Technological advance whether in weapon or in technology can influenced upon directly the balance of power in the region. Asia there are five major space actors in which there are US, Russia, China, Japan and India, except Japan others are the nuclear weapon states. India is getting help in it program from unites states, Russia and Israel and on the other hand Pakistan is getting help from china. By using a satellite both countries India and Pakistan can be make perfection in their targets, it can provide more accuracy in targeting consequ ences. Pakistan have to increase it budget in this field as if it want to counter china, rapid and effect progress is needed in this field. IST (Institute of Space technology) is important foundation towards the vocational education and making man power from space program. More institution of that type should be built so as they can play an effective role in strengthening the space program of Pakistan. As fourth medium of warfare there is possibility that next wars would be fought in outer space. The militarization of space has become more reflective. As now India has edge over Pakistan but Pakistan has been availing all possible measures to counter Indian technology. Indian and Pakistani balance of space technology important for balance of power in the region mainly in South Asia. Pakistan has to work on serious notes if it wants to counter India space program as it is lot of gap in the two countries program.

Monday, January 20, 2020

Hamlet: An Instrument of Life - Hamlets Contribution To the Play :: Shakespeare Hamlet Essays

Hamlet: An Instrument of Life - Hamlet's Contribution To the Play Samuel Johnson writes "Hamlet is through the piece rather an instrument than an agent." This statement is true, it is exhibited in several ways. The manner in which Hamlet's father manifests himself is an indication of his true intentions. Hamlet acts as an earthly means of revenge, he is the output for actions directed by a mortal being. Inner weakness has riddled Hamlet's life, it runs rampant in his decisions, or lack of, and has plagued his fate. His inability to overcome insecurity, procrastination, and an over analytical mind contribute, overwhelmingly, to his downfall. Hamlet allows negative character attributes to steer his life, the point being, He is an instrument of his own indecision, which spawned from flaws within his character. Establishing Hamlet's sanity is a difficult task. It's stability in his life is questionable, but his contemplation of madness has left him vulnerable to its control. This control has led Hamlet to act outside of character and in an extremely peculiar fashion. Hamlet is an instrument of his father, his own self, and of sanity. The appearances of the Ghost, although sporadic, do not come without meaning. Hamlet Senior, arguably, is one of Shakespeare's finest creations. The character was molded using the Elizabethan view on death and apparitions. Such belief stated hauntings had a communication value that was used to seek resolve in unfinished business. The basis for Hamlet Senior's untimely visits should be sought. "Revenge his foul and most unnatural murder." (Shakespeare, William. Hamlet. United kingdom: Longman Group UK Limited, 1995. Act One, Scene Five, ll 29.) The above quotation provides insight into the Ghost's purpose. Hamlet is a device that is readily available for use, he is the bridge between death, vengeance, and reality. Hamlet had been already effected by the marriage of his Uncle, Claudius, to his Mother, but the factor that remains liable for Hamlet's eventual downfall is the involvement of the apparition. To classify Hamlet as an instrument of his father is not farfetched. His obsession with life and it's happenings cannot be attributed to his madness, the revenge that coursed through Hamlet's veins provided a platform for his antic disposition to finally be laid out. One must not lose sight of the fact that Hamlet's vengeance was spurred by his father, thus making him a tool of Hamlet Senior's involvement and wishes. Flaws in character have also proven to be costly for Hamlet. Instead of relying on positive characteristics, Hamlet emphasizes weakness in will, procrastination, and indecision. "He seems incapable of deliberate action, and

Saturday, January 11, 2020

Education in Barbados Essay

Barbados had one of the oldest and most advanced education systems in the Eastern Caribbean in the late 1980s. Education dated back to 1686, when private funds were used to build the first school. Throughout the eighteenth and nineteenth centuries, education was controlled by the Anglicans, who were later joined by other religious groups. By 1962 education was free for all nationals and administered primarily by the state. This trend continued, so that by 1984 only 4 percent of the primary and secondary schools were managed by churches. Barbados’ longstanding emphasis on education was evident in the values and goals of contemporary society. Education has traditionally been associated with success and upward mobility. In 1970 Barbados officially claimed to have achieved a 99-percent literacy rate, a figure that was questioned by some observers. Despite these doubts, observers generally agreed that in the 1980s literacy in Barbados exceeded the rates of other Caribbean societies. In 1984 Barbados had 126 primary schools, 110 of which were administered by the state. Approximately 1,350 teachers were available to instruct the 35,000 students. There were sixty-four secondary schools, five of which prepared students for technical careers. A total of 6,000 students attended secondary-school programs. Postsecondary education consisted of seven institutions that awarded degrees or certificates. Four schools offered specific vocational training: the Barbados Institute of Management and Productivity, the Erdiston Teacher’s Training College, the Tercentenary School of Nursing, and the Samuel Jackman Prescod Polytecnic. Academic programs at the university level were conducted at the Cave Hill Campus of the University of the West Indies (UWI) and the Barbados Community College, which offered vocational and technical classes as well. The UWI also included Codrington College, a local theological seminary. In 1979 the government created the Skills Training Programme to augment existing education programs. It was designed to fulfill the need for short but intensive training in vocational subjects and to prepare students for careers in mechanics, electronics, horticulture, masonry, plumbing, and other technical and vocational occupations. Although the educational infrastructure was designed to meet both the nation’s academic and vocational needs, observers seriously questioned Barbados’ ability to provide quality instruction in fields related to tourism,  agriculture, and manufacturing, the major economic undertakings in the 1980s. Few courses were actually offered in agricultural science and commerce; as a result, an inadequate number of Barbadians were being prepared to take on the responsibilities inherent in a growing economy. The education system was also criticized for being stratified along socioeconomic lines. In general, upper-class Barbadians prepared for university studies at the best primary and secondary schools, received a disproportionate number of scholarships, and had the best records for entering the professional disciplines. On balance, however, most Barbadians felt that the education system still afforded opportunities to achieve at least limited upward mobility. The government appeared to be attempting to address specific criticisms of its educational policy; its goals for Barbadian education in the 1980s included the promotion of equal educational opportunity and enhanced technical and vocational programs in all schools. In spite of its shortcomings, the Barbadian education system remained the best in the Eastern Caribbean in the 1980s.

Friday, January 3, 2020

Julius Caesar Summary and Study Guide

J​ulius Caesar may have been the greatest man of all times. His birth date was July 12/13, probably in the year 100 B.C., although it may have been in 102 B.C. Caesar died March 15, 44 B.C., which date is known as the Ides of March. By age 39/40, Julius Caesar had been a widower, divorce, governor (propraetor) of Further Spain, captured by pirates, hailed imperator by adoring troops, quaestor, aedile, consul, named to an important priesthood, and elected pontifex maximus (although he may not have been installed) -- a lifelong honor usually reserved for the end of a mans career. What was left for his remaining 16/17 years? That for which Julius Caesar was most well known: the Triumvirate, military victories in Gaul, the dictatorship, civil war, and, finally, assassination. Julius Caesar was a general, a statesman, a lawgiver, an orator, an historian, and a mathematician. His government (with modifications) endured for centuries. He never lost a war. He fixed the calendar. He created the first news sheet, Acta Diurna, which was posted on the forum to let everyone who cared to read it know what the Assembly and Senate were up to. He also instigated an enduring law against extortion. Caesar vs. the Aristocracy He traced his ancestry to Romulus, putting him in as aristocratic a position as possible, but his association with his uncle Marius populism put Julius Caesar in political hot water with many of his social class. Under the penultimate Roman king, Servius Tullius, the patricians developed as the privileged class. The patricians then took over as the ruling class when the Roman people, who were fed up with kings, drove out Servius Tullius murderer and successor. This Etruscan king of Rome was referred to as Tarquinius Superbus Tarquin the Proud. With the end of the period of kings, Rome entered into the period of the Roman Republic. At the start of the Roman Republic, the Roman people were mainly farmers, but between the fall of the monarchy and the rise of Julius Caesar, Rome changed dramatically. First, it mastered Italy; then it turned its sights to the Carthaginian hold on the Mediterranean, to gain supremacy over which it needed a fighting naval force. Citizen fighters left their fields prey to land speculators, although if all went well, they returned home with ample booty. Rome was building its remarkable empire. Between slaves and the conquered wealth, the hard-working Roman became the luxury-seeking spendthrift. Real work was carried out by slaves. A rural lifestyle gave way to urban sophistication. Rome Avoided Kings The governing style that developed as an antidote to monarchy originally included severe limitations on the power of any one individual. But by the time large-scale, enduring wars became the norm, Rome needed powerful leaders whose terms would not end mid-battle. Such men were called dictators. They were supposed to step down after the crisis for which they were appointed, although during the late Republic, Sulla had put his own time limits on his term as dictator. Julius Caesar became dictator for life (literally, perpetual dictator). Note: Although Julius Caesar may have been the permanent dictator, he was not the first Roman emperor. The conservatives resisted change, seeing the downfall of the Republic in every nuance of reform. Thus Julius Caesars murder was incorrectly hailed by them as the only way back to the old values. Instead, his murder led to the rise of, first, civil war, and next, the first Roman princeps (from which we get the word prince), whom we refer to as the Emperor Augustus.​ There are only a few names of the great men and women of the ancient world whom almost everyone recognizes. Among these is the last dictator of the Roman Republic, Julius Caesar, whose assassination Shakespeare immortalized in his play,  Julius Caesar. Here are some of the main points to know about this great Roman leader. 1. Caesars Birth Julius Caesar was probably born 3 days before the  Ides of July, in 100 B.C. That date would be July 13. Other possibilities are that he was born on July 12 in 100 B.C. or that he was born on July 12 or 13 in the year 102 B.C. 2. Caesars Pedigreed Family His fathers family was from the patrician gens of the Julii. The Julii traced its lineage to the first king of Rome, Romulus, and the goddess  Venus  or, instead of Romulus, to Venus grandson Ascanius (aka Iulus or Jullus; whence Julius). One patrician branch of the Julian gens was called Caesar. [See  Surnames of the Julii from UNRV.] Julius Caesars parents were Gaius Caesar and Aurelia, daughter of Lucius Aurelius Cotta. 3. Familial Ties Julius Caesar was related by marriage to  Marius. The first 7-time consul, Marius supported the and opposed  Sulla. Sulla supported the  optimates. (It is common, but inaccurate to consider the  optimates  like the conservative party and the  populares  like the liberal party of modern political systems.) Perhaps more familiar to military history buffs, Marius drastically reformed the military during the Republican period. 4. Caesar and the Pirates The young Julius went to Rhodes to study oratory, but on his way he was captured by pirates whom he charmed and seemingly befriended. After he was freed, Julius arranged to have the pirates executed. 5. Cursus Honorum QuaestorJulius entered the course of advancement (cursus honorum) in the Roman political system as quaestor in 68 or 69 B.C.Curule AedileIn 65 B.C., Julius Caesar became curule aedile and then managed to be appointed to the position of  pontifex maximus, contrary to convention, since he was so young.PraetorJulius Caesar became  praetor  for 62 B.C. and during that year divorced his second wife for not being above suspicion, in the Bona Dea scandal involving Claudius/Clodius Pulcher.ConsulJulius Caesar won one of the consulships in 59 B.C. The chief advantage for him of this top political position was that following the term in office, he would become governor (proconsul) of a lucrative province.ProconsulAfter his term as  consul, Caesar was sent to Gaul as the proconsul. 6. Caesars Promiscuity MistressesJulius Caesar himself was guilty of many extra-marital affairs, -- with Cleopatra, among others. One of the most significant relations was with Servilia Caepionis, the half-sister of Cato the Younger. Because of this relationship, it was thought possible that Brutus was Julius Caesars son.Male LoverJulius Caesar was taunted all his life with charges of having been the lover of King Nicomedes of Bithynia.WivesJulius Caesar married Cornelia, a daughter of Marius associate, Lucius Cornelius Cinna, then a relative of Pompey named Pompeia, and finally, Calpurnia. 7. Triumvirate Julius Caesar engineered a 3-way division of power with enemies Crassus and Pompey that was known as the Triumvirate. More on the 1st Triumvirate 8. Caesars Prose Second-year Latin students are familiar with the military side of Julius Caesars life. As well as conquering the Gallic tribes, he wrote about the  Gallic Wars  in clear, elegant prose, referring to himself in the third person. It was through his campaigns that Julius Caesar was finally able to work his way out of debt, although the third member of the triumvirate, Crassus, also helped. Caesars Gallic Wars Commentaries 9.Rubiconand Civil War Julius Caesar refused to obey the command of the Senate, but instead led his troops across the Rubicon river, which started civil war. 10. Ides of March and Assassination Julius Caesar was the Roman dictator with divine honors, but he didnt have a crown. In 44 B.C. conspirators, claiming they feared Julius Caesar was aiming to become king, assassinated Julius Caesar on the Ides of March. More on the Ides of March 11. Caesars Heirs Although Julius Caesar had a living son, Caesarion (not officially acknowledged), Caesarion was an Egyptian, the son of  Queen Cleopatra, so Julius Caesar adopted a great nephew, Octavian, in his will. Octavian was to become the first Roman emperor, Augustus. 12. Caesar Trivia Caesar was known to be careful or abstemious in his consumption of wine and was said to have been particular in his hygiene, including having himself depilitated. I dont have a source for this. Major Events in the Timeline of Julius Caesar 102/100 B.C. - July 13/12  - Caesars Birth84  - Caesar marries the daughter of L. Cornelius Cinna75  - Pirates capture Caesar73  - Caesar is elected Pontifex69  - Caesar is quaestor. Julia, Caesars aunt (Marius widow), dies. Cornelia, the wife of Caesar, dies67  - Caesar marries Pompeia65  - Caesar is elected Aedile63  - Caesar is elected Pontifex Maximus62  - Caesar is praetor. Caesar divorces Pompeia61  - Caesar is Propraetor of Further Spain60  - Caesar is elected Consul and forms the  Triumvirate59  - Caesar is Consul58  - Caesar defeats the Helvetii and Germans55  - Caesar crosses the Rhine and invades Britain54  - Caesars daughter, who is also Pompeys wife, dies53  - Crassus is killed52  - Clodius is murdered; Caesar defeats Vercingetorix49  - Caesar crosses the  Rubicon  -  Civil War  begins48  - Pompey is murdered46  - Thapsus Battle (Tunisia) against Cato and Scipio. Caesar made dictator. (Third time.)45 or 44 (Before Luperca lia)  - Caesar is declared dictator for life; literally perpetual dictator*Ides of March  - Caesar is assassinated *For most of us, the distinction between perpetual dictator and dictator for life is trivial; however, it is a source of controversy for some. Caesars final step, according to Alfoldi, was a compromise. He had been designated Dictator in perpetuum (Livy Ep. CXVI), or as the coins read, Dictator perpetuo (never, according to Alfoldi p. 36, perpetuus; note that Cicero** cited the dative, dictatori perpetuo, which could fit either form), apparently in the fall of 45 B.C. (Alfoldi pp. 14-15). He had taken up this new dictatorship upon the conclusion of his fourth annual dictatorship on or near February 15. (Mason Hammond. Review of Studien à ¼ber Caesars Monarchie by Andreas Alfà ¶ldi. The Classical Weekly, Vol. 48, No. 7, Feb. 28, 1955, pp. 100-102.) Cicero (106-43 B.C.) and Livy (59 B.C.-A.D. 17) were contemporaries of Caesar. Study Guide Non-Fiction Caesars Final Aims, by Victor Ehrenberg.  Harvard Studies in Classical Philology, Vol. 68, (1964), pp. 149-161.Caesar: Life of a Colossus, by Adrian GoldsworthyCaesar, by Christian Meier. 1995Party Politics in the Age of Caesar, by Lily Ross Taylor. Reissued in 1995.The Roman Revolution, by Ronald Syme. 1969. Fiction Colleen McCulloughs  Masters of Rome  series provides a well researched historical fiction series on Julius Caesar: First Man in RomeThe Grass CrownFortunes FavoritesCaesars WomenCaesar, A NovelThe October Horse Questions to Consider What would have happened to Rome had Caesar remained in power?Would the Republic have continued?Was the change from Republic to Empire inevitable?Were Caesars assassins traitors?Was Caesar a traitor when he crossed the Rubicon?Under what circumstances is treason justified?Why is Caesar the greatest leader ever?What reasons are there for saying he was not?What are Caesars most important/lasting contributions?